Most Shocking Second A Day Video
This video from Save the Childeren has gone viral and rightly so. It's part of their Syria appeal and shows a young girl in London whose life is turned upside down when her city descends into civil war. At the end it says: 'Just because it isn't happening here doesn't mean it isn't happening.'
It's a classic empathy appeal, where we are asked to step into the shoes of child war victims in Syria. And it's amazing that it's got so many views. A lot of people say we are suffering from 'empathy fatigue' - we have seen so many images of suffering that they no longer make an impact on us any more. But I think this video reveals that empathy still has enormous power to move us.
Watch it here:http://www.youtube.com/watch?v=RBQ-IoHfimQ