Creative Confidence: Unleashing the Creative Potential Within Us All
Creative Confidence takes the reader through the "design thinking" method that promotes "empathic listening skills" as a prerequisite of the creation of human-centric products. Kelley brothers argue that creativity is an inherent ability that can be unleashed if we learn how to "listen" carefully and "empathize" with others to really understand their problems, so that relevant solutions can be developed. The design thinking method is applicable not only for the creation of physical "products" but also towards "bringing concepts, and ideas to life" through a process that begins with empathy. The book provides ample examples and scenarios that highlight the power of empathy, that could inspire the readers to create their own business or social entrepreneurship projects by experimenting with the design thinking method.