How 15 people with Down Syndrome changed the perspective of millions
Submitted 5 years 8 months ago by Abigail.
Monday, March 24, 2014 - 12:59
CoorDown (Italy's national organisation for people with Down Syndrome) and Saatchi & Saatchi made this 2.5 minute advert in response to a letter from a pregnant mother.
The strapline is "everyone has the right to be happy". Seeing and hearing the messages from these 15 very different people (speaking in a variety of languages) to the pregnant mother increased my understanding of Down Syndrome and its many joyful as well as difficult realities.
I found the ad very touching and extremely thought provoking in relation to Down Syndrome, parenthood, quality of life, happiness, difficulties and our differences. Do find 2.5 minutes to watch this ad and see how it shifts any perspectives for you.
http://digitalsynopsis.com/advertising/down-syndrome-future-mom/
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Year:
2014
Film Category:
Country:
Italy
Comments
affective empathy
This is a great awareness-raising advert about Down Syndrome, really helping to grow affective empathy - that ability we have to feel what other people feel - and to help us see the individuals behind the label of 'Down Syndrome'.
Beautifully done
As a photographer of children and adults with special needs, I found this suddenly moving, particularly when the mothers came into view. It's doesn't gloss over challenges, and it is very human, in many languages. If only more of the creative minds in advertising agencies could spend their time producing this kind of film.
The words speak right to the heart
I was very touched when I first watched the add and still am whenever I watch it, as it changes ones feelings from sympathy to empathy. It shows the important things in life - like love and joy - are possible under many circumstances!