Most Shocking Second A Day Video

This video from Save the Childeren has gone viral and rightly so. It's part of their Syria appeal and shows a young girl in London whose life is turned upside down when her city descends into civil war. At the end it says: 'Just because it isn't happening here doesn't mean it isn't happening.'

It's a classic empathy appeal, where we are asked to step into the shoes of child war victims in Syria. And it's amazing that it's got so many views. A lot of people say we are suffering from 'empathy fatigue' - we have seen so many images of suffering that they no longer make an impact on us any more. But I think this video reveals that empathy still has enormous power to move us.

Watch it here:

http://www.youtube.com/watch?v=RBQ-IoHfimQ

Comments

See the Syrian conflict in a new light

Absolutely fanastic empathy advert from Save the Children. Over 25 million views in first week.

Rating: 
5

War comes to London

Great use of empathic narrative to wake us up to the human tragedy of the Syrian war.

Rating: 
5
Rating: 
5
Average: 5 (2 votes)
Year: 
2014
Film Category: 
Country: 
United Kingdom
Syria